What’s Happening
California’s beverage-alcohol landscape is in upheaval. On September 2, 2025, RNDC—the nation’s second-largest wine and spirits distributor—will fully withdraw from California following a cascade of supplier losses, including Tito’s Vodka, Brown‑Forman, High Noon, and Cutwater. This move is expected to impact hundreds of businesses and roles across the state.
Why It Matters for the Industry
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Distributors: The sudden geographic pullback highlights the importance of tracking supplier relationships and market signals to avoid sudden market exposure.
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Restaurants & Bars: These businesses face potential disruptions in product availability, pricing, and contract changes—especially as new distributors enter the California market.
How Borne Report Turns Chaos into Advantage
With Borne Report’s data-driven tools, you can:
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Navigate Peaks & Valleys
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Anticipate supply chain instability by tracking restaurant trip taker seasonality.
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Stay Ahead of What Diners Crave
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Analyze changes in drink orders (e.g., spikes in call Vodka post-shift).
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Adjust purchasing and menu planning to align with evolving customer preferences
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Distributor shake-ups like RNDC’s exit can create both risk and opportunity. Borne Report offers the clarity and agility needed to:
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Detect destabilizing trends early
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Adjust purchasing in real time
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Keep menus aligned with customer demand
